Canadian Produce Marketing Association to Feature TraceGains
CPMA's Annual Convention & Trade Show provides a unique opportunity for industry leaders to enhance business opportunities in Canada. The Convention & Trade Show regularly attracts key decision-makers and customers from the fresh produce sector as participants include business people, members of the industry, as well as government representatives who are directly or indirectly involved in the Canadian fresh fruit and vegetable sector. There is tremendous global opportunity in the Canadian marketplace, where 3 out of every 4 dollars spent at retail on produce is spent on imported products.
The mission at TraceGains (www.TraceGains.com) is to make the food supply chain safer and more profitable by helping companies produce finished goods faster, better, and more cost-effectively. TraceGains will showcase these critical technology solutions at the Canadian Produce Marketing Association (CPMA) on May 12 -14, 2010.
The CPMA Trade Show is Canada's largest event dedicated to the fruit and vegetable industry showcasing exhibitors from Europe, Asia, Australia, New Zealand, South America, Central America, Mexico, United States of America and Canada. Attendees include all major stakeholders in the produce supply chain, with one out of three visitors representing the retail/wholesale and food service sectors.
Supplier Compliance is a food safety firewall that allows companies to detect and eliminate problems in the supply chain before they are incorporated into finished goods and shipped to customers. By reducing ingredient variability, the finished product becomes less costly to manufacture, performs better, and ultimately increases customer satisfaction. Supplier Impact enables companies to easily measure how each supplier affects finished goods quality and profitability, and connects product outcomes and customer feedback to specific upstream ingredient suppliers. Suppliers are continuously scored based on performance of key attributes for each shipment, and rank ordered against their peers. With the TraceGains' CaseTrace and LabelTrace solutions, companies can achieve true ingredient-level traceability. Effective product recalls are accelerated and performed at the unit level, so recall costs, long-term brand damage, and brand rehabilitation costs are minimized. LabelTrace can be expanded to include brand authentication and consumer-level loyalty marketing.
By correlating and analyzing previously disparate data sets in the value chain, only TraceGains makes it possible to connect upstream inputs, suppliers, and raw materials to downstream outcomes such product quality or customer satisfaction. Firms can coach or replace poorly performing suppliers and counteract profit-draining events within the enterprise, as well perpetuate positive practices internally and throughout the supply chain, to achieve complete profit optimization. At TraceGains this is achieved through the Profit Optimizer.
All TraceGains solutions present findings in easy-to-understand dashboard graphics with full drilldown capabilities, which are available for onsite deployment or delivered as SaaS (software-as-a-service). Headquartered in Colorado, TraceGains has direct and partner offices throughout North America, Europe, Latin America, and Asia.
TraceGains Inc.
Marc Simony, Director of Marketing
(303)682-9898
About the Author:
Professional Marketing Firm for the Manufacturing Community and Manufacturing Journalist to most manufacturing magazines
